About Us
Building the next generation of pricing software
Combining deep pricing expertise with world-class technology to transform how companies manage and execute pricing strategies.
Our Story
Meet the team
With decades of pricing & technology experience, we've seen many pricing pitfalls. Our software journey began with a transformation project for a NetSuite customer. We struggled to execute our vision, spending more time in administration than in strategy. Our software was born out of those experiences. Now, by combining deep pricing science, industrial engineering, and software engineering expertise, we're uniquely positioned to lead the next wave of AI-first pricing software.
Jared brings over 15 years of pricing strategy and technology experience. He has led pricing transformations for Fortune 500 companies and has deep expertise in industrial distribution pricing models.
Josh has led some of the world's most innovative companies through periods of exponential growth. He has driven complex and large-scale technical initiatives across a diverse set of companies including BP, Tesla, Amazon, and Zillow.
Brian is a technology leader with 12 years of experience building fast and competitive B2B software solutions. In his role as the engineering director for two multinational healthcare data companies, he guided solutions from concept to market, delivering high-quality cloud software at scale.
Our Philosophy
Building a world-class pricing platform poised for AI success
We believe the future of pricing software is AI-first, but the foundation must be rock solid.
Project-first Approach
Best of both project management & pricing software
Price Change Orchestration
Scenario Modeling
Impact Forecasting
Action Tracking
Analytics
Build What We'd Use
Nail the details that make a difference
Anchoring
Price Relationships
Integrated MDM
Custom Formulas
Customer Price Management
Ruthlessly Simplify
Make onboarding & adoption as easy as possible
Intuitive UI
Flexible integrations
Schema Mapping
Granular Permissions
Mirror ERP Logic
Guardrails
Built for AI
In DevNative AI experience with human-in-the-loop excellence
Agent Framework
Robust meta-data
Agent Tools
Evaluation Methods
Modern AI UX
