About Us

Building the next generation of pricing software

Our Story

With decades of pricing & technology experience, we've seen most - if not all - pricing pitfalls. By combining deep pricing science, industrial engineering, and software engineering expertise, we're uniquely positioned lead the next wave of AI-first pricing software.

Jared Smith

CEO & Co-Founder

Jared brings over 15 years of pricing strategy and technology experience. He has led pricing transformations for Fortune 500 companies and has deep expertise in industrial distribution pricing models.

Connect on LinkedIn →

Josh Smith

CPO & Co-Founder

Josh has led some of the world's most innovative companies through periods of exponential growth. He has driven complex and large-scale technical initiatives across a diverse set of companies including BP, Tesla, Amazon, and Zillow.

Connect on LinkedIn →

Brian McAuley

CTO & Co-Founder

Brian is a technology leader with 12 years of experience building fast and competitive B2B software solutions. In his role as the engineering director for two multinational healthcare data companies, he guided solutions from concept to market, delivering high-quality cloud software at scale.

Connect on LinkedIn →

Our Philosophy

Building a world-class pricing platform poised for AI success

📅 Project Management Software for Pricing

Best of both project management & pricing software

Price Change Orchestration

Scenario Modeling

Impact Forecasting

Action Tracking

Analytics

⭐ Build Software We Want to Use

Nail the details that make a difference

Anchoring

Price Relationships

Integrated MDM

Custom Formulas

Customer Price Management

🎯 Simple & Intuitive

Make onboarding & adoption as easy as possible

Intuitive UI

Flexible integrations

Schema Mapping

Granular Permissions

Mirror ERP Logic

Guardrails

⚡ Built AI-ready from Day 1In Dev

Native AI experience with human-in-the-loop excellence

Agent Framework

Robust meta-data

Agent Tools

Evaluation Methods

Modern AI UX